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Lilla HorvathHristov

Project title

VestiTeca (The Clothes Library)

Module

T317 Innovation: Designing for change

About me

I am a third-year Design and Innovation student at the OU. Originally from Hungary, I moved to Switzerland over a decade ago. I got into design when I decided to stay at home with my son. Previously in Early Years Education, I felt the need to learn new skills in order to gain professional and financial flexibility. My areas of interest include sustainable development and social innovation, both of which I consider to be indispensable for our future. 

Email:lillus.horvath@gmail.com

VestiTeca is a collaborative consumption system that extends the used life of the fashion garments. 
 
The system comprises of the following elements:
 - A mobile application that enables access to a peer-to-peer rental platform
- A product-to-service system, focusing on service delivery excellence to attract users
- Job creation: outsourcing garment upkeep and repair services to local job seekers.
 
The overconsumption of fashion garments is a major factor in the environmental degradation caused by the textile industry. Clothing underutilisation leads to considerable economic and material loss globally. The industry faces growing internal and regulatory pressures to develop innovative business models, but the consumption rate continues to accelerate.
 
Starting with constructive discontent and 'fashion guilt', secondary research was conducted guided by the elements of the Innovation Frame. User centred techniques were applied to define user barriers and motivations, leading to a deeper exploration and evaluation of the problem on multiple levels. Ideation involved design thinking methods and a selection matrix to evaluate ideas. Finally, concept refinement included creating personas and storyboards, alongside with other visual representations to generate feedback.

The solution reduces the environmental impact of wasteful fashion consumption by extending the used life of existing garments. It addresses prominent consumer barriers related to second hand reuse, while financially incentivising users to join both from the supply and the demand side. Additionally, the system creates jobs boosting local economies, increasing the need for skills that promote product longevity. 

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